Yeah Buddy, the purpose-driven running brand inspiring athletes of every kind, is proud to announce the release of the limited edition YB x Brooke Staff Collection, a capsule created in collaboration with Brooke Staff, a frontline child protection worker, mother, and ultra-marathon runner.
Brooke is currently undertaking the Bravehearts 777 Marathon, one of Australia's most demanding ultra-marathon events: 7 marathons, in 7 states, across 7 days. But she’s not running for a podium. She’s running for a cause that’s personal—the prevention of child sexual abuse.
To mark this journey and amplify the mission, Yeah Buddy is launching a special hat designed in her honour, with 100% of profits donated to Bravehearts.
A Symbol of Endurance and Advocacy
The YB x Brooke Staff Hat reflects both grit and grace. It’s made from sustainable ReVive fabric, inspired by the landscapes Brooke will cross and the children she runs for. Lightweight, breathable, and built for the long haul, just like Brooke.
“This hat is more than gear, it’s a voice,” says Brooke Staff. “Every kilometre I run is for a child who has experienced abuse, and every hat worn is a symbol of standing up for them. I'm honoured to partner with Yeah Buddy on something that carries so much weight, and hope.”
Thread Lightly. Tread Boldly.
For Yeah Buddy, the collaboration is a natural fit with its mission of inspiring purposeful progress and creating sustainable, performance-grade running gear.
“Brooke’s story stopped us in our tracks,” says Leon Hayes, founder of Yeah Buddy. “Her courage, compassion, and conviction align with everything we stand for. We don’t just make hats—we create tools for transformation. And this one stands for something bigger than all of us.”
Designed With Intention
The cap was designed by Yeah Buddy Chief Designer, Eugene D’Hage Craig, known for his maximalist style and sustainable approach to performance design.
“Designing the Brooke Staff cap meant honouring her journey, both as a runner and an advocate,” says Eugene D’Hage Craig, product designer at Yeah Buddy. “It’s clean, strong, and quietly defiant. Just like Brooke. Every seam, panel, and fabric choice was intentional. This isn’t just merch. It’s a movement.”
About Bravehearts 777 Marathon
The Bravehearts 777 is one of Australia’s most gruelling ultra-marathons, raising funds and awareness for the prevention of child sexual abuse. Participants run seven marathons across seven states in seven consecutive days, with all proceeds going to Bravehearts’ child protection programs.
Limited quantities of the YB x Brooke Staff cap are now available exclusively at yeahbuddy.com.au
All profits will be donated directly to Bravehearts Australia.