The Launch of Sweat Equity: Behind the Scenes of Yeah Buddy
At Yeah Buddy, we’ve always believed in the power of perseverance, progress, and purpose. That’s why we’re so excited to introduce Sweat Equity, our new podcast and video series that takes you behind the scenes of building a brand dedicated to inspiring the athlete in everyone. Sweat Equity isn’t just about running or business—it’s about the stories, connections, and effort that make every step worthwhile.
What is Sweat Equity?
Sweat Equity is a deep dive into the journey of creating Yeah Buddy and the community we’re building along the way. Hosted by our founder, Leon Hayes, this series explores the challenges, triumphs, and lessons learned in building a sustainable, purpose-driven brand.
Each episode will bring you:
Behind-the-scenes insights into the Yeah Buddy journey.
Inspiring stories from founders, athletes, and everyday runners.
Honest conversations about perseverance, sustainability, and building community.
This series isn’t just for runners—it’s for anyone looking for inspiration to chase their goals and make an impact.
Episode 1: The Birth of Yeah Buddy
In the premiere episode, Leon Hayes shares the story of how Yeah Buddy came to life. From the initial idea to the challenges of launching a sustainable brand, this episode sets the stage for what’s to come. Learn about the core values that drive Yeah Buddy and why we believe every step counts—for runners, for the community, and for the planet.
What You Can Expect
Sweat Equity will feature a variety of episodes, including:
Exclusive collaborations like our partnership with endurance athlete Lachie Stuart.
Design stories behind our innovative products like the ReVive hats and Merino wool beanies.
Community highlights, showcasing the inspiring journeys of Yeah Buddy runners and supporters.
Through these episodes, we aim to highlight the perseverance and passion that fuels not only Yeah Buddy but everyone who strives for progress in their own way.
Why Sweat Equity?
“Sweat Equity isn’t just about the physical effort—it’s about the emotional and mental investment that goes into building something meaningful,” says Leon Hayes, founder of Yeah Buddy. “We wanted to create a space where we could share not just the work we’re doing but also the stories of those who inspire us every day.”
This series is a celebration of the journey, the connections we make, and the impact we’re striving for—one step at a time.
Join the Movement
Whether you’re a runner, a dreamer, or someone who just loves a good story, Sweat Equity is for you. Subscribe to the series to get a front-row seat to the ups and downs of building a brand, hear from inspiring voices, and discover how perseverance can lead to progress.
🎥 Watch Episode 1 now and follow us on YouTube or your favourite podcast platform. Together, let’s celebrate the sweat and stories that make every step matter.
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