Our Mission
At Yeah Buddy, our mission is to inspire the athlete in each of us. We combine scientific research, cutting-edge technology, and sustainable practices to create premium running gear that empowers runners to push their limits, builds community, and leaves a lasting positive impact on the planet. Every step we take is driven by purpose—supporting your journey while protecting the world we run through.
Our Founder
Leon Hayes, the founder of Yeah Buddy, is a passionate entrepreneur and a dedicated runner. With six marathons under his belt, Leon understands the grit, perseverance, and community spirit that define the running world. His vision for Yeah Buddy was born from a desire to create premium, sustainable running gear that not only performs but also inspires. Driven by the belief that every runner’s journey matters, Leon has infused Yeah Buddy with values of authenticity, sustainability, and gratitude. Through initiatives like 1 Tree Planted and 1% for the Planet, Leon ensures that Yeah Buddy is a brand that leaves a positive impact—on the planet and the running community.
Leon’s mission is simple: to inspire the athlete in all of us and support every step of the way.
Our Team
At Yeah Buddy, our team is united by a shared passion for running, sustainability, and innovation. From experienced athletes to creative visionaries, each member brings unique expertise and dedication to crafting premium running gear that inspires and performs.
Along the journey you'll meet Eugene, our Head of Design, G our Head of Videography, Emmie or Head of Production and Silke our Head of Operations.
Guided by our mission to support perseverance, build community, and leave a positive impact on the planet, we work together to create products that empower runners at every level. At Yeah Buddy, we don’t just make gear—we’re building a movement, one step at a time.
Our Athletes
We’re inspired by every runner who joins the Yeah Buddy family. To show our thanks, we design gear that empowers your journey, create opportunities to give back, and invest in a community that supports one another.
Our Impact
Everything we do reflects our commitment to runners. From our sustainably made products to our customer-first approach, we stay true to our mission of creating gear that meets the real needs of athletes.